Yoga is believed to have originated thousands of years ago in India, but it wasn’t until the late 19th century that it was introduced to the rest of the world. Interest in Yoga noticeably surged during the COVID-19 pandemic, when people locally and regionally set new health and wellness goals explicitly revolving around physical and mental strength, in addition to conquering anxiety and stress resulting from day-to-day life. Thus, it is easy to say that the Yoga market offers a huge opportunity to enter an industry in high demand and growing in popularity.
Yoga has received growing attention from governments across the GCC, such as the Saudi Arabia decision in the last few years to approve the teaching and practice of Yoga as a sport in the Kingdom. In 2017, Abu Dhabi hosted The World Yoga Sports Ranking Championship. In addition, organizations in Qatar and Bahrain are investing in Arabic-speaking Yoga instructors to promote wellness.
Taking the Right Steps for Your Yoga Business
Visualizing the broad categories of Yoga classes you plan to offer is an essential step while working on your business plan for your Yoga centre, as it’ll go hand in hand with the type of clientele your business would attract.
As a business, do you plan to provide athletic Vinyasa Yoga, Bikram Yoga in a heated room, or meditative and therapeutic Yoga? Yoga can be performed in many ways, so you can choose to provide a variety of classes or specialize in one. There is no correct answer, and you’ll need to research what’s popular with your target market.
Your instructors are the face of your business, so make sure they are knowledgeable, personable, and passionate about Yoga. In addition, the local Yoga market has a degree of gender segregation; therefore, you may consider having trainers of both genders to cater to specific classes.
Incorporating and launching your Yoga Centre
You will need a business premise for your Yoga centre license. Select a location that is convenient and easily accessible for your target market. Consider factors such as parking, public transportation, and foot traffic.
For a Yoga centre, you will need a business license and permits from the Dubai Department of Economic Development (DED). There are free zone options in areas under Dubai Multi Commodities Centre (DMCC) and Dubai Development Authority (DDA), but most Yoga centres operate with a local license via DED.
Your initial investments may include high-quality Yoga mats, props, and other equipment your students need. You may also need to invest in sound and lighting equipment if you offer Yoga classes with live music or special lighting effects.
Once your studio is running, your success and your position in relation to competitors will depend on your marketing. Therefore, during the initial stages of the Yoga centre, it is preferable to adopt tactics that cost less and bring in many people.
Your website should be the center of your digital marketing efforts. It should be easy to navigate, visually appealing, and full of valuable information about your centre, classes, and instructors. Social media platforms like Facebook, Instagram, and TikTok are great ways to reach and engage with potential customers. Regularly post content that is relevant and valuable to your target audience.
Consider partnerships with local businesses, such as gyms or health food stores, to reach new customers and cross-promote each other’s services. Hosting events and workshops can help you build a community of loyal customers and generate buzz about your Yoga centre.
One of Dubai’s most vital factors of business success is the customer experience. Ensure that your Yoga centre is clean, welcoming, and staffed by friendly and knowledgeable instructors. This will help create a positive and memorable experience for your customers, encouraging them to return and recommend your business to others.
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