With over 50,000 life coach practitioners globally according to a study by the International Coach Federation-life coaching is a growing field. With an ever-growing population of professionals with significant disposable income in Dubai, life coaching can be an ideal field of business for you.
Life coaches help clients identify aspects of their lives that need some form of development and create plans to reach those goals. The field of life coaching is constantly involving. It can be an in-person or an all-digital online business. If you can find people who respond to your coaching, you can call yourself a life coach.
One of the key elements you need to figure out first and foremost is your niche. Marketing generalised coaching services is much more challenging then specific niches where you have extensive expertise. So let’s suppose you have ten years of executive level business experience; you can position yourself as a thought leader and coach within the field of leadership and change management.
Keep in mind that you are selling an intangible product – the accomplishment of a future goal by a client. This means you need to highlight the problem they have that requires fixing or assistance with. Perhaps the problem a client is facings is difficulty in leading a team of diverse professionals in an effective manner. Your marketing would focus on the benefits of proactive leadership.
Decide on How You Will be Offering Your Life Coaching Services
Web connectivity provides a broad reach and convenience, both for you as a life coach and your clients. You could target a global audience if you opt to take the digital route. A free zone company is perfect for you if you opt for the digital option.
Many free zones such as Umm Al Quwain Free Zone, Fujairah Creative City and Dubai Media City have special affordable packages that are perfectly suited for life coaches. For a few thousand dirhams and just a few weeks, you can get a license that allows you to work through a flexi-desk.
Depending on the free zone, you may be required to submit a business plan. Please be sure to include a detailed business plan that highlights how you intend to build a sustainable client base.
The decision to invest in a physical office really depends on your budget. Having an office can give your services a professional appearance, especially if you plan on offering group workshops. Also, if you don’t need the space full-time, you may be able to use the business centre services offered by many free zones. As your business grows and needs more space, you can scale your premises accordingly.
How you provide your services will impact how you price your services. Will you charge per project? Is travel involved? Do you feel more comfortable charging an hourly or day rate? Will pricing depend on a one-time session or an ongoing relationship? Once you figure that out, you can price out what your hour is worth and go from there.
International Coach Federation (ICF) UAE Chapter
The International Coach Federation (ICF) is a non-profit organisation dedicated to professional life coaching. The UAE chapter of ICF strives for professional standards within the coaching profession and provides independent certification for professional coaches. ICF has been called the main accrediting and credentialing body for both training programs and coaches.
By joining ICF, you will receive advice on community building and professional alliances with fellow coaches through networking and knowledge about coaching techniques and practice-building. We advise that you speak to them about your specific niche to get a better understanding of what you can expect when you launch your business.
Leave the Paperwork to a Professional
As a professional life coach, you value the importance of expertise and subject field expertise. Let us tackle the bureaucracy while you focus on building your client base and strengthening your brand. Similarly, As with all businesses, it will take time, but with perseverance and hard work, you too can accomplish your goal of being an entrepreneur.