We all know that for a business to succeed these days, a strong online presence is a must. Much like businesses across the world, Dubai businesses need to know how to market themselves on the internet effectively.
Small businesses, in particular, are happy to outsource online marketing to third parties as they may lack the resources or know how to do it themselves. An internet marketing business helps companies build an online marketing plan, and in some cases, implement and manage the plan.
What Type of Services Will Your Business Offer?
Internet marketing is a very broad term and can mean different things to different people. Therefore, it’s important to understand what type of service your business will be offering.
Some types of services provided by internet marketing firms include email marketing, content writing, social media marketing, pay-per-click (PPC) marketing, search engine optimization (SEO), website management, amongst others.
Most people who start an internet marketing business have experience in working for businesses or digital marketing agencies. Through your own experiences, you might have discovered the optimum mix of services that businesses require and what businesses you want to focus on.
Many online marketers recommend focusing on attracting high-value clients like dentists, accountants, doctors, and lawyers because they won’t struggle to pay you and they often don’t have the time to delve into online marketing on their own.
Also, once you have figured out how a business segment works, then it’s easy to replicate the process. A few positive testimonials from happy clients can go a long way to help build your brand.
Getting the Right License for Your Internet Marketing Business
Internet marketers can work anywhere and at any time, as long as they have access to the tools of their trade.
This makes it very appealing for many to moonlight or to work without any license.
However, working as such in the United Arab Emirates can get you into legal trouble. It is best to get a business license which not only will give legitimacy but will entitle you to open a business bank account under the company’s name.
Other businesses are also more likely to engage with you once you can show you have an appropriate business license, after all, they might have to trust you with confidential information such as email lists, access to social media accounts and websites. With data protection regulations constantly evolving and the rollout of General Data Protection Rules (GDPR) in the European Union, businesses need to be confident that their marketing is being done in a manner that is consistent with their policies and most of all, above board. A business license gives the confidence that you are engaged in business legitimately under the purview of a licensing authority.
Affordable Free Zone licenses
The UAE has numerous Free Zones that cater to internet marketing businesses.
Where you choose to set up depends on whether you need to focus on low start-up costs, future expansion, and the need for physical premises. A free consultation with one of our business consultants will help you answer these questions. You may be required to submit a business plan in some jurisdictions.
Having a business plan would be a great first step regardless if it’s required by the licensing authority or not. If you are selling services or guides online, you may need to set a Secure Payment Gateway Option for credit card payments, and online payment systems such as PayPal. Our consultants can put you in touch with financial organizations that can provide such services.
Network, network, network
Once you have obtained your business license, now is the time to put in the hard work.
Networking is essential for all businesses, but especially for online marketing businesses. Based on the experience of some of our clients, we recommend that you join professional business groups, expat associations, business forums, basically anywhere that you can introduce your services to business leaders.
In a short time, you will have a strong reputation and will be on your path to success.
We hope we can assist you to launch your business and our consultants are here to answer your questions at any time. Click below to contact us now.